By Brett Callwood
Gardena-based noodle giant Nissin Foods USA has announced the appointment of Brian Huff as President and CEO. Huff takes over from Mike Price, who had been in the position since 2018.
According to a statement from Nissin, Huff will lead the U.S. division of Nissin Foods overseeing its continued growth and solidifying the company’s position as a leader in the instant ramen category market.
“His appointment comes at a significant time for Nissin Foods, with the company recently announcing the expansion of its U.S. operations with a third manufacturing facility in South Carolina due to the company’s impressive demand and innovation pathways,” they said. “Huff will also play a pivotal role in the progress and commitment to the global initiatives led by the Nissin Foods Group, including its EARTH FOOD CHALLENGE 2030, part of the company’s long-term environmental strategy.”
“The U.S. market continues to be a top priority for Nissin Foods with our products seeing an unprecedented growth in demand,” stated Yukio Yokoyama, Chief Strategy Officer of Nissin Foods Group. “We are excited to welcome Brian Huff to the Nissin Foods team to lead our U.S. operations. His leadership and experience in growing brands across the food and beverage industry brings significant value as we enter this new chapter for Nissin Foods USA.”
Huff was formerly with Diamond Foods, Whole Earth Brands, and Kellogg’s, and has over 33 years of experience in the food and beverage industry.
“He spent 24 years with Kellogg’s, managing several large customers and businesses, including president of US snacks, overseeing a portfolio of brands encompassing Pringles, Cheez-Its, Keebler, and Kellogg’s branded snacks,” Nissin said.
“Nissin Foods is a brand that is steeped in rich heritage and yet, it has maintained an entrepreneurial spirit that remains the cornerstone and accelerant behind its relentless innovation that continues to shape the category – then and now,” said Huff. “The future holds great opportunity for Nissin Foods in the U.S. and I look forward to working alongside this impressive team of professionals to continue on with the company’s mission.”
Nissin Foods was founded in 1958 by Momofuku Ando, the man who invented the world’s first instant ramen noodle in Japan. In 1972, Nissin Foods USA opened its first plant in Gardena, California, introducing ramen noodles to American consumers. The company is best known for the Top Ramen and Cup Noodles products.
For more information, visit NissinFoods.com.
